2024 Outdoor Participation Trends Report

OIA members and Outdoor Foundation partners have exclusive access to the full 78-page report to inform their brand’s consumer and business strategy and to help drive equitable access to the outdoors nationwide. For the good of the industry, OIA and OF share key findings from the Executive Summary with the public each year. Here’s a sneak preview of what’s in the Executive Summary:

• Outdoor participation grew 4.1% to a record 175.8 million participants: 57.3% of all Americans aged six and older.
• For the first time ever, more than half of American women are participating in outdoor recreation: The female participation rate reached 51.9% in 2023, up from 50% in 2022.
• Members of the LGBTQ+ community continue to be the most active adult cohort: LGBTQ+ outdoor recreation participation rates total 60%.

For over 15 years, the Outdoor Participation Trends Repor t has served as the most trusted and comprehensive source of insights and narratives around who’s doing what, when, and how outdoors. The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, funds the research and publishes the findings in partnership with OIA every year.

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